Advantages & Disadvantages Of E-marketing

E-marketing is a process of planning and executing the conception, distribution, promoting, and pricing of products and services in a computerized, networked environment, such as the internet and the World Wide Web, to facilitate exchanges and satisfy customer demands.

There is no hesitation that the E-marketing has contributed confidently in the life of modern societies, mostly the consuming societies. It allowed purchasing of materials reasonably without any limit, and without any limitations. It also gave the chance to make a free selection and comparison between the prices of goods at the electronic department stores throughout the internet. All such facilities are given to the consumers in a very short time without affecting them to leave their office or home. In addition, the e-marketing has exterminated the control of goods and materials, all such acts of course are for the consumer’s benefit.

However, in addition to such advantages there are many disadvantage of such type of marketing, the E-marketing has deleted the privacy of the consumer, because all of his movements through the Internet have been revealed and under control ,in addition to lack of exclusive security through the Internet. Accordingly, many losses equally occurred to the customer and the merchant due to such acts of hackers who reveal the information and credit cards details.

As well as, the e-marketing affected many merchants, agents and monopolists to be vanquished because it gave the chance for direct communications between the producer and the consumer without passing through them; as such, many of such merchants have been yielded away from the way of this new technology.

The e-marketing was able to cause an upside down in several concepts & standards of economic science that have existed for so many years. Doors are still open for every new in this assumption and endless world as there are no limits that can stop such human ambition.

Bhagya H Muthugala


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