E-marketing Advantages Disadvantages


  • E-marketing is inexpensive.
  • Companies can reach a wide customers for a small fraction of traditional advertising budgets.
  • Convenient to research and purchase of good and services.
  • Pay per impression, pay per click, pay per action.
  • Extremely low risk.
  • Reduction in costs through automation and use of electronic media.
  • Faster response to both marketers and the end user.
  • Increased ability to measure and collect data.
  • Opens the possibility to a market of one through personalization.
  • Increased interactivity.
  • Increased exposure of products and services.
  • Bo



  • Security, privacy issues.
  • Maintenance costs due to a constantly evolving environment.
  • Higher transparency of pricing and increased price competition.
  • Worldwide competition through
  • Lack of personal approach.
  • Dependability on technology.E marketing
  • Changes of speed due to low connection. Technological changes.
  • Marketer will not be able to use the personal touch human factor.
  • The consumer is unable to physically feel or try on the product.

Bhagya H Muthugala


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